Fresh milk straight from the farm, 24 hours a day, 7 days a week. That’s the idea behind Apo Proto Cheri, or Firsthand, a new business in the town of Kozani, Greece. The company, founded by six young farmers, has two locations with vending machines where customers can buy milk any time of the day or night. With IOCC’s help, a third location in a nearby city will be opening soon. Through IOCC’s Give for Greece program, Apo Proto Cheri received business mentoring, a new milk-vending machine, and a cooler tank for milk.